Publicity Loft | Meet the team
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Meet the team

Not that we’re biased or anything, but our team of unique individuals are awesome with a capital A. They love coming to work – and not just because our offices our pretty or because we make a mean cup of tea with chocolate covered biscuits on the side. Work, when you’re as passionate as we are, just doesn’t feel like work. Our environment is a creative and open one, within which, everybody has the chance to flourish. As our team will always be our most valued asset, we make it our mission to foster talent and encourage growth, ensuring that everyone’s skillset continues to develop. We’ve got a LOT of experience, and, thanks to the selection of inspiring clients with whom we work, we’re expanding our horizons every single day. Everyone at the Publicity Loft works together as a team with one shared vision: to deliver high-profile campaigns that deliver visibility, engagement and growth for many local and international brands. Alongside that, we have fun. Lots of it.

Amy Buckeridge, Founder & Director

Amy Buckeridge, Founder & Director

Amy is a multi-tasking virtuoso. Her superpower – we all have them – is her ability to talk at Olympic speed whilst at the same time spinning her many PR plates. Just ask any journalist with whom she works; her warm approach and her peerless reputation precede her within the industry. A working mum to three little boys, when Amy rarely gets some downtime, you’re most likely to find her with her face squished up against a Prada window. She takes the handbags and heels obsession to the extreme. Her real passion? Skincare, in fact she’s curated such an impressive stash, it would rival the world’s best department stores and salons. To win her heart? Cadbury’s Creme Eggs for the win.
Caroline Maguire, Digital Marketing and PR Pundit

Caroline Maguire, Digital Marketing and PR Pundit

Caroline’s diligence is second to none. A PR guru in her own right, Caroline knows how to perfectly capture your brand’s message. For her, it’s just instinctive. She dots her ‘i’s and crosses her ‘t’s to perfection, leaving no stone in her clients’ campaigns unturned. When she’s not killing it in the world of PR and Comms, she’s munching on Doritos and dip whilst Instagramming her travels.

 

“The buzz of getting coverage for the brands I work on never gets old. And to be a part of such an amazing and dedicated team makes me super proud, learning from the best in business.”

Olivia O’Loughlin – PR Specialist

Olivia O’Loughlin – PR Specialist

Olivia is our organisation extraordinaire; she lives for endless checklists. Another PR whizz – we only work with the best, you see – for Olivia, no two days at the Publicity Loft are ever the same. And she’s still waiting for that moment when work actually feels like work. She’s in her element working with so many interesting clients from whom she continues to learn so much. If she had her way, she’d blare 90s music throughout the office.

 

“I can’t get enough of our brands. We’re so lucky to get to work with brands we genuinely love and use ourselves, it’s a beauty lover’s dream!”

Kim Madden, Digital & PR whizz

Kim Madden, Digital & PR whizz

Kim is our go-to gal for all things digital. Our digital PR genius with a slight tea-drinking obsession, Louth native Kim is one of those types who’s just good at everything she turns her hand to; we especially love her photoshop skills. Social media wise, she adores the live element of Snapchat, and lives for the satisfaction of keeping up with everybody else’s goings on.

“I literally learn something new every day and I work with the friendliest team. I’m not sure how many people get to say that throughout their careers!”

Sarah Orr, Digital PR and Photography Specialist

Sarah Orr, Digital PR and Photography Specialist

Sarah is our Galaxy Ripple-loving digital PR natural who’s got a penchant for list-making. She’s also got the best eye in the business. She hones in on the all important details and our brands can’t get enough. On Insta, you’ll find her sharing gorgeous snaps on everything from fashion to food and interesting interiors. She once declared her love for Hozier outside McDonalds on Grafton street before quickly running away.

“The mixture of projects we have going on at any one time is always fun and interesting. Diversity is key! I also get a major kick out of seeing our eye-catching work in print; it’s a satisfaction that never gets old.”

Helen, Graphic Designer and Video Editor

Helen, Graphic Designer and Video Editor

Helen is a lover of all things design. She works like a boss behind the scenes, ensuring that what we put out there looks incredible, working with various brands on drawn illustrations, video content and innovative graphics. She’s even a dab-hand with the paintbrush. Helen completes our 360 offering and she’s having the time of her life (just keep up with her on Insta!). If you want to win her heart, do so with puppies and chocolate.

“You won’t meet a lovelier bunch of girls than the PL team.”