BRIEF

To celebrate the launch of Primark x Alex Steinherr skincare collection

DELIVERY

To celebrate the launch of the Primark x Alex Steinherr skincare collection, a selection of Irish media and influencers were brought to attend the international launch at ‘Alex World’ located in Edith Grove, Chelsea in London. Staying at the Ampersand, the itinerary included dinner at Apero and a visit to Primark Westgrove for the ultimate Primark shopping experience.