BRIEF

For the launch of Alex Steinherr X Primark range, Publicity Loft were tasked with creating an intimate event in conjunction with Beaut.ie, to showcase the collection.

DELIVERY:

In conjunction with the roll out of the Alex Steinherr X Primark range, we organised a readers event in association with Beaut.ie. The event took place took place as an ‘In conversation with’ style event hosted by Jennifer Rock, the Skin Nerd, interviewing Alex Steinherr discussing all things skincare, covering the Alex Steinherr x Primark collection – hero products, tips and tricks, lowdown on the new launches and a sneak peak of what’s to come. ​Q&A from the audience was facilitated by Jennifer Rock at the end of the interview. This was followed by a meet and greet/ photo opportunities. ​ Clipboards with Beauty note pages and pencils were placed on seats for guests to take notes from the talk and goodie bags included Alex Steinherr X Primark Lip Mask, PS… accessories and a Penney’s voucher were provided to guests upon departure.