The Brief

Burst Oral Care, an innovative oral care brand known for its high-quality products, was looking to build its presence in Ireland. To build relationships with local influencers, industry professionals, and consumers, PL worked with Burst for a week of high-impact, immersive events. The goal was to boost brand awareness, connect with key stakeholders, and enhance engagement and product trial.

The Delivery

Founders Dinner – An intimate dinner was hosted for Irish brand founders. This exclusive dinner was designed to build relationships with influential Irish business figures and foster potential collaborations. The event took place in a Dublin restaurant, with a carefully curated guest list. 

Photoshoot with Barry McCall & Coffee Shop Takeover – A high-profile photoshoot featuring popular influencers, held with renowned Irish photographer Barry McCall. Influencers were given the opportunity to have professional photos taken while showcasing Burst’s products, particularly the teeth whitening strips. Later in the day, Burst executed a Coffee Shop Takeover in a Dublin café, offering free product samples to consumers and encouraging them to try Burst products while enjoying their coffee.

Breakfast Event with Uniphar and Press – A breakfast hosted by Burst Oral Care and Uniphar, Burst’s distributor in Ireland. The event was attended by the press, influencers, and trade. The breakfast was designed as a more formal yet engaging event, where the press were briefed on Burst and their products.

Media Appointments and Singles Night at Zozimus Bar – A full day of media appointments at The Westbury Hotel, followed by a fun-filled evening event—a singles dating night at Zozimus Bar, hosted by influencer Izzy Showbizzy and featuring Love Island star Dami Hope. 

Services

Project Management  

Guestlist Creation and Management  

Press Relations  

Hosting  

Time Management  

Budget Management