The Brief

The Publicity Loft were tasked with bringing the new Chloe Lumineuse fragrance to life by creating a totally immersive experience for guests to get to know the new fragrance, while revisiting the core scents in the Chloe family.  

The Delivery

 Guests enjoyed canapes and a welcome drink on arrival. Chloe brand team welcomed our guests and gave an overview of the brand before we began our gift wrapping workshop with Maria Reidy. Fragrance expert Paul talked our guests through the iconic Chloe fragrance before introducing them to the new addition ‘Chloe Eau De Parfum Lumineuse’. Following the presentation, guests were seated for lunch where they enjoyed a themed menu and rose inspired cocktails. 
 

The Services

Concept Creation   

Development and Production   

Venue Hunting and Management   

Bespoke Food and Beverage Creation   

Event Styling and Set Design   

Talent Sourcing and Management   

Graphic Design   

Curation   

Experience Format   

Project Management   

Budget Management