Clear Start Event by Dermalogica
The Publicity Loft were tasked to creating a colour and interactive content creation experience for Dermalogica, aimed at Irish Gen Z content creators to drive mass awareness and excitement around the Clear Start range and result in an abundance of user generated content.
The event saw Dermalogica’s Clear Start range come to life with more than 100 Gen Z content creators passing through the doors of Dublin’s Chocolate Factory, the ultimate creators dream! With lots of interactive areas, we saw an increase in the amount of time spent at the event, a huge amount of organic coverage in the months that followed, and converted a new cohort of users for the brand.
Guests enjoyed the Skincare Affirmation wall, drinks from our self-powered smoothie bikes, bespoke Crepe, tips from the wonderful Dermalogica educational team- all while having plenty of areas to create amazing content!
Development and Production
Venue Hunting and Management
Bespoke Food and Beverage Creation
Event Styling and Set Design
Talent Sourcing and Management
For project enquiries and more information, please get in touch at firstname.lastname@example.org