Clear Start Event by Dermalogica

The Brief

The Publicity Loft were tasked to creating a colour and interactive content creation experience for Dermalogica, aimed at Irish Gen Z content creators to drive mass awareness and excitement around the Clear Start range and result in an abundance of user generated content.  


The Delivery 

The event saw Dermalogica’s Clear Start range come to life with more than 100 Gen Z content creators passing through the doors of Dublin’s Chocolate Factory, the ultimate creators dream! With lots of interactive areas, we saw an increase in the amount of time spent at the event, a huge amount of organic coverage in the months that followed, and converted a new cohort of users for the brand.  

Guests enjoyed the Skincare Affirmation wall, drinks from our self-powered smoothie bikes, bespoke Crepe, tips from the wonderful Dermalogica educational team- all while having plenty of areas to create amazing content! 


The Services

Concept Creation 

Development and Production 

Venue Hunting and Management 

Bespoke Food and Beverage Creation 

Event Styling and Set Design 

Talent Sourcing and Management 

Graphic Design 


Experience Format 

Project Management 

Budget Management

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