BRIEF

To celebrate CND being the nail partner of choice at Halpern and Pam Hogg at London Fashion Week

DELIVERY

To celebrate CND being the nail partner of choice at Halpern and Pam Hogg, Publicity Loft brought  guests to London on behalf of Sweet Squared to attend London Fashion Week and experience the show excitement first hand. Staying at the center of the fashion action in the trendy Soho Hotel, our guest got show ready with blow-dry’s and manicures ahead of getting to see what goes on backstage during fashion week!  They then had a private dinner with Samantha Sweet from Sweet Squared in Bob Bob Ricard. Guests attended backstage at the Halpern show where they met Marian Newman, then went on to get their CND nail treatment in House of Lady Muck, the trip was then finished with lunch in the Ivy before flying back to Dublin. Each attendee received a CND 40th Birthday branded bag, filled with CND lotions, a care pen, notebook and pen. They also received a personalized CND tote bag with fluffy socks and PJs and colouring mindfulness books and colouring pencils for their flight.