Codex Beauty Introductory Drop


Codex Beauty continued to add to their list of credentials in 2019 when they obtained their certification from Leaping Bunny and Vegan society showing their commitment as a brand to be entirely cruelty free.


In response to a brief provided by Codex Beauty, we decided to gift press and influencers a plant which they could grow and tend to in order to celebrate Codex Beauty’s amazing achievement.  We wanted to ensure that the gift we included was something that was environmentally friendly, reflected the Codex Beauty brand ethos, and was something beautiful but also useful. Each mailer included the entire Bia collection and all press materials were printed on recycled paper with each person receiving a hand written note.