Press Trip for the launch event for Marc Jacobs Daisy Wild in London
The Brief
The Publicity Loft was tasked with bringing Irish Influences to the launch event for Marc Jacobs Daisy Wild in London to celebrate the new fragrance.
The Delivery
PL brought and hosted 4 influencers in London for the event day which took place outside of Dublin. Guests flew from Dublin airport to London on the morning of the event before being transported to the Omved Gardens which housed the most perfect backdrop for the Marc Jacobs Daisy Wild fragrance launch. Following the event, guests enjoyed a late lunch before transferring to the airport, ready to return home
Services
Project Management
Guestlist Creation and Management
Press Relations
Hosting
Time management
Budget management