Press Trip for the launch event for Marc Jacobs Daisy Wild in London

The Brief

The Publicity Loft was tasked with bringing Irish Influences to the launch event for Marc Jacobs Daisy Wild in London to celebrate the new fragrance.  

The Delivery

PL brought and hosted 4 influencers in London for the event day which took place outside of Dublin. Guests flew from Dublin airport to London on the morning of the event before being transported to the Omved Gardens which housed the most perfect backdrop for the Marc Jacobs Daisy Wild fragrance launch. Following the event, guests enjoyed a late lunch before transferring to the airport, ready to return home

Services 

 Project Management  

Guestlist Creation and Management  

Press Relations  

Hosting  

Time management  

Budget management