The Brief

Publicity Loft was tasked with creating an unforgettable event moment to launch the most exciting innovation from Dermalogica, Pro Collagen Banking Serum.

The Delivery

Keeping the launch a secret from guests, they were invited to reveal the product through a murder mystery activation to unveil the latest addition to the Dermalogica Family, Pro Collagen Banking Serum. On arrival, guests enjoyed themed cocktails before getting their ‘mugshot’ taken in our branded Dermalogica jail space. Guests were seated for dinner and the fun began. The story to reveal the product kept guests entertained and engaged in the story of the product throughout the evening. Piecing together their clues, guests were able to crack the code and reveal the product in the branded lock box which they could take home with them.

The Services

Concept Creation

Development and Production

Venue Hunting and Management

Bespoke Food and Beverage Creation

Event Styling and Set Design

Talent Sourcing and Management

Graphic Design

Curation

Experience Format

Project Management

Budget Management