BRIEF

To launch Dermalogica’s new range of body products and give a sneak preview of the Christmas collection available to key Dermalogica fans.

DELIVERY

Publicity Loft organised an intimate dinner in a private room in the Morrison hotel for 22 key press and influencers, with Dermalogica trainers in attendance to fully inform and educate attendees on the new products showcased at the event. Each attendee had the option to receive a face mapping treatment at the event whereby their skin was analysed, and skin concerns were identified by a Dermalogica expert with each guest receiving a generous goody bag with all the products showcased at the event and key hero products, as well as tailored products and a treatment voucher for use at a later date.