Dermalogica Vitamin C Boost


To Launch Dermalogica’s new Bio Lumin C Eye Serum


To launch Dermalogica’s new Bio Lumin C eye serum, The Publicity loft distributed a press drop in the form of an orange juice carton, with the serum inside the carton. This vitamin C orange juice carton perfectly showcased the benefits of vitamin skin to the skin both in consumption as well as in skincare. This bespoke carton also doubled as a press release whereby the product information was displayed on the carton. The benefits of Vitamin C was also outlined in this informative and visually impactful bespoke press drop