Doctrine Skincare Launch Event

The Brief 

The Publicity Loft were tasked with creating a launch event that would spark an intense and devoted following for Doctrine Skincare, akin to that of a cult. 

The Delivery 

Guests were warmly welcomed to an exclusive lunch at the exquisite Glas Restaurant and indulged in bespoke cocktails before sitting for lunch. Doctrine skincare, founded by seasoned experts Mark O’Sullivan, Tracey Ryan, and Caoimhe Donoghue, with a combined experience of over 30 years, embarked on a straightforward mission guided by a clear vision: to formulate skincare products that inspire unwavering devotion akin to a cult following. 

At the national launch event, Tracey Ryan, Doctrine’s in-house chemist, elaborated on the brand’s unwavering dedication to innovation, sustainability, and transparency, setting them apart from competitors. Guests received complimentary products to experience firsthand and were also gifted floral arrangements to take home, reinforcing the brand’s sustainable ethos. 

The Services 

Concept Creation   

Development and Production   

Venue Hunting and Management   

Bespoke Food and Beverage Creation   

Event Styling and Set Design   

Talent Sourcing and Management   

Graphic Design   


Experience Format   

Project Management   

Budget Management   

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