The Brief

The Publicity Loft were briefed to curate and deliver an immersive and experiential event to celebrate the Gucci Flora Fragrances ahead of Mother’s Day. Shining a spotlight on the retailer Brown Thomas, the event was to encompass personalised gifting stations, a fragrance immersion, and a themed lunch.

The Delivery

On Tuesday 20th February, Ireland’s top beauty press and influencers gathered in WILDE restaurant in 5* The Westbury Hotel to celebrate Gucci Flora ahead of Mother’s Day with Brown Thomas. Greeted with a ‘Gucci Pink’ welcome cocktail, guests were invited to experience the wizardry of the Appassionata Flower designers and their pressed flower cards, followed by personalised messaging with Calligrapher Laura O’Brien for a loved one for this Mother’sDay.

Guests were then seated where they listened to fragrance expert Paul Benbow take them through the Flora range where they had the opportunity to smell the notes of the fragrances. A three-course lunch was then enjoyed by all before guests headed home with the Flora range to spritz this spring.

The Services

Concept Creation

Development and Production

Venue Hunting and Management

Bespoke Food and Beverage Creation

Venue Styling and Set Design

Talent Sourcing and Management

Graphic Design

Curation

Experience Format

Project Management

Budget Management