BRIEF

The Publicity Loft were tasked with creating the International launch event from conception and design through to the implementation, hosting and support PR campaign and strategy to launch the  NUDES collection by PS… beauty for Primark.

DELIVERY

Publicity Loft delivered launch concept to support the  roll out of the NUDES collection for PS…Beauty. This involved creating a tool kit for the launch along with support kits for each relevant international market, along with the development and implementation of press day and subsequent launch event. Dublin was the location of choice for the International launch of PS…Beauty NUDES collection for Primark, hosted by Louise McSharry in conversation with celebrity makeup artist Mylah Morales aka the Glaminator. ​The support PR campaign for the Irish market included press release distribution, influencer activation, creative mailers showcasing the collection, and managing the relationship between the press and the brand.

“Everyone deserves amazing hair without having to pay celebrity prices” – Andrew Fitzsimons