The Brief

Publicity Loft were tasked with inviting and bringing Irish influencers to attend the Lancaster UK event which took place in London.  This was the final activation from a 360 campaign which encompassed, press outreach and pitching, influencer seeding, paid collaborations and the press trip.  

The Delivery

Publicity Loft invited and managed Irish Influencers attending the Lancaster UK event in June. The day began with guests flying from Dublin to London, before making their way to central London for the Lancaster Summer Club. Our Irish guests discovered Lancaster’s new launches this season and hear from brand experts on Sun Safety.  

Guest were then escorted to The Savoy Hotel for a late lunch before transferring back to Heathrow Airport top return home after a day immersed in the Lancaster brand.  

Guest joined the brand for a group dinner, followed by S’mores and drinks by the fire place. The following morning, guests enjoyed a leisurely breakfast and some time in the hot tub before checking out and heading back home ahead of the weekend. 

Services 

Project Management  

  

Graphic Design   

  

Guestlist Creation and Management  

  

Press Relations