The Brief

Tasked with creating an unforgettable experience, the Publicity Loft hosted an intimate lunch to mark the dazzling launch of CurlyCo. Our mission was to introduce the incredible Denise Walsh and her ground-breaking line of rejuvenating haircare products to the trendsetters of Cork. 

 

The Delivery

An intimate brunch event at the elegant Bloom in Hayfield Manor, was exclusively curated for beauty aficionados, lifestyle journalists, and influential personalities. This was not just any brunch; it was the premier showcase for CurlyCo, setting the stage for its national launch. 

Our goal was clear; to captivate the audience, showcase CurlyCo’s uniqueness, and forge connections with key opinion leaders. The event served as a platform for founder Denise Walsh to introduce the brand’s narrative, share her passion, and showcase her expertise, leaving a lasting impression on all attendees. It wasn’t just a launch, it was a statement – CurlyCo has arrived, and it’s here to redefine the Irish haircare offering.  

 

The Services

Concept Creation  

Development and Production  

Venue Hunting and Management  

Bespoke Food and Beverage Creation  

Event Styling and Set Design  

Talent Sourcing and Management  

Graphic Design  

Curation  

Experience Format  

Project Management  

Budget Management