Launch of CurlyCo to Media and Content Creators

The Brief

Tasked with creating an unforgettable experience, the Publicity Loft hosted an intimate lunch to mark the dazzling launch of CurlyCo. Our mission was to introduce the incredible Denise Walsh and her ground-breaking line of rejuvenating haircare products to the trendsetters of Cork. 


The Delivery

An intimate brunch event at the elegant Bloom in Hayfield Manor, was exclusively curated for beauty aficionados, lifestyle journalists, and influential personalities. This was not just any brunch; it was the premier showcase for CurlyCo, setting the stage for its national launch. 

Our goal was clear; to captivate the audience, showcase CurlyCo’s uniqueness, and forge connections with key opinion leaders. The event served as a platform for founder Denise Walsh to introduce the brand’s narrative, share her passion, and showcase her expertise, leaving a lasting impression on all attendees. It wasn’t just a launch, it was a statement – CurlyCo has arrived, and it’s here to redefine the Irish haircare offering.  


The Services

Concept Creation 

Development and Production 

Venue Hunting and Management 

Bespoke Food and Beverage Creation 

Event Styling and Set Design 

Talent Sourcing and Management 

Graphic Design 


Experience Format 

Project Management 

Budget Management

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