BRIEF

To introduce My Perfect Colour as a comprehensive shade range on offer within the PS…Beauty range to press, makeup artists and opinion leaders.

DELIVERY

For the launch of the My Perfect Colour collection, Publicity Loft created a pop in event with internationally acclaimed and industry admired makeup artist, Paula Callan at her Callan & Co private studio. Paula brought a credibility in endorsing the range through use of products and demonstrating use of the collection throughout the day. Paula was also on hand with her team throughout the day to colour match all attendees to ensure they had their perfect match in My Perfect Colour products. This was done in a one to one session whereby attendees could learn about the products directly from a pro. We hosted a second MPC day to re-energise the colour shades and used a branded ice-cream bike filled with ice-cream flavours / colours to reflect the shades in the My Perfect Colour range. All attendees received My Perfect Colour products based on Paula’s shade recommendation on consultation cards.