Next Spring Summer 2026 Creator Trip

Publicity Loft hosted the SS26 NEXT Creator Trip at Son Xotano in Mallorca from 21st–23rd April 2026, creating an immersive brand experience designed to showcase the SS26 collection in a premium, sun-soaked setting.

The guest list was carefully considered, bringing together eight of NEXT’s top-performing creators. This included talent already working with the brand through influencer marketing activity, alongside creators who had organically supported NEXT, ensuring the trip felt authentic, brand-aligned and commercially relevant.

Publicity Loft managed the trip from concept through to delivery, curating key content moments including the SS26 Creator Shoot and a private boat day, which created strong additional opportunities to capture swimwear and beachwear content. Usage rights were secured for all content captured, giving NEXT a valuable bank of Irish creator-led assets that could be used across paid advertising, social, email and website channels. 

Overall, the trip supported both high-quality content generation and relationship building, helping to build early excitement around the SS26 collection and successfully contributing to conversion to sales.