BRIEF

The Publicity Loft were asked to organise a unique press trip to celebrate and highlight the launch of the new NOTE products. NOTE Cosmetics had been well known for their amazing foundations and face product however they wanted to use this opportunity to highlight the fantastic colour products they have in the range.

DELIVERY

Iceland was the chosen destination for this press trip as it is known for its colourful Northern Lights and colour is something we wanted to be a huge part of this trip. 8 influencers and press were flown to Iceland where they were taken to the Blue Lagoon followed by dinner in Reykjavik. On day two attendees were brought on a tour of the Golden Circle. They had lunch in a tomato greenhouse before finishing the tour and being brought to their boutique hotel in Keflavik. Attendees then went to dinner in the Library Bistro and after they spent the evening searching for the Northern Lights around Keflavik. NOTE branding was an important part of the trip with attendee’s hotel rooms decorated in NOTE branded cushions and goodie bags were also handed out before entering the blue lagoon which contained a branded bath robe, cleansing mitt, shampoo and conditioner and a branded battery power pack.  Each attendee received a goodie bag which contained the NPD and some other hero NOTE products including the primers, bronzer, lip liner and terracotta powder in a pink NOTE branded tote bag.