The Brief

Publicity Loft were tasked with executing a skinscape for the launch of the new Phyto Nature Firming Eye Cream.

The Delivery

Publicity Loft and Dermalogica executed an overnight skinscape in the tranquil setting of The Deerstone Eco Hideaway. The day began with guests check in and a healthy lunch, followed by a Lift & Learn session which introduced the new Phyto Nature product to guests by Dermalogica Education Team Member, Ciara. After this education session, some guests experienced the Luminfusion Treatment by Dermalogica Pro Squad, while others had the opportunity to relax and enjoy the facilities.  

Guest joined the brand for a group dinner, followed by S’mores and drinks by the fire place. The following morning, guests enjoyed a leisurely breakfast and some time in the hot tub before checking out and heading back home ahead of the weekend. 

Services 

Concept Creation 

Project Management 

Venue Sourcing and Management 

Event Styling and Set Design 

Graphic Design  

Guestlist Creation and Management 

Press Relations 

Development and Production 

Event Styling and Set Design 

Prop Sourcing and Execution