Primark’s PS Expert Edit x Simone Gannon

Primark created the ultimate skin experience to launch their latest cosmetics edit with Irish Beauty Influencer and Journalist, Simone Gannon. The core focus of this presentation was on interactive elements, highlighting key ingredients, and showcasing the brand’s famously affordable formulas. To achieve this, the gallery Atelier Now was completely transformed into a vibrant Skincare Clinic. The immersive space featured a Skin Concerns Wall where guests could tackle their problem areas, alongside beautiful product displays and Simone’s Skincare Station, where pharmacist Greta handed out prescription-style goodie bags. The event culminated in a sharing-style meal, with Expert Edit Rose used as the place names, while attendees enjoyed listening to Simone’s valuable expertise.