BRIEF

To launch the first PS…Beauty’s first Botanic, Natural, Organic, Fair Trade ingredient , Leaping Bunny accredited vegan skincare range.

DELIVERY

Publicity Loft created a press drop for beauty editors and influencers using raw materials that reflected the essence of the naturals range. Taking the natural and sustainable approach press gifts were issued in reusable wooden crates using biodegradable peanuts and recycled cards.