PS… Expert Edit x Simone Gannon
Primark charged The Publicity Loft with creating the ultimate skin experience to launch their latest cosmetics edit, with Irish Beauty Influencer and Journalist, Simone Gannon. Interactive elements, ingredients and highlighting affordable formulas were to be at the forefront of this presentation.
We transformed gallery Atelier Now into a colourful Skincare Clinic, with a Skin Concerns Wall where guests tackled their problem areas, beautiful product display areas and Simone’s Skincare station, completed with pharmacist Greta handing out prescription goodie bags! Guests enjoyed a sharing style meal with Expert Edit Rose used as the place names, while they listened to Simone’s expertise.
Development and Production
Venue Hunting and Management
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