The Brief

Primark charged The Publicity Loft with creating the ultimate skin experience to launch their latest cosmetics edit, with Irish Beauty Influencer and Journalist, Simone Gannon. Interactive elements, ingredients and highlighting affordable formulas were to be at the forefront of this presentation.  

 

The Delivery

We transformed gallery Atelier Now into a colourful Skincare Clinic, with a Skin Concerns Wall where guests tackled their problem areas, beautiful product display areas and Simone’s Skincare station, completed with pharmacist Greta handing out prescription goodie bags! Guests enjoyed a sharing style meal with Expert Edit Rose used as the place names, while they listened to Simone’s expertise. 

 

The Services

Concept Creation 

Development and Production 

Venue Hunting and Management 

Supplier Management 

Guestlist Management 

Event Styling  

Set Design 

Experience Format 

Project Management 

Budget Management