BRIEF

To create a show-stopping dinner party to introduce the PS…Beauty Christmas Collection while also thanking supporters of the PS…Beauty brand throughout the year.

DELIVERY

Publicity Loft created a Silver service dinner party with ‘makeup’ courses in between start/main/ dessert revealing the Christmas collection to attendees, e.g. ‘Shine bright starter’ followed by each guest presented with Christmas Collection Highlighting products. Each guest was given their swatch essential kit, including Rose Gold Hand mirror to try products, swatch cards, wipes etc With each course as the range is revealed it will allow for beauty chats about key products in the range with clear communication about the collection to attendees. It was also the first of the Christmas parties for the season so brought all the sparkle and glitter essentials for the festive season ahead when getting ready to go from desk to dancefloor.