Rimmel Live Your London Look

To celebrate the launch of its new global brand positioning Live YOUR London Look, Rimmel London brought its evolved identity to life in London through a curated brand experience led by Global Brand Ambassador Maya Jama.

The trip marked the launch of Beauty Live From, Rimmel London’s new content platform spotlighting real, lived beauty across culture, music and the streets of London. Creators, artists and media came together for an immersive experience blending live moments with digital storytelling.

An exclusive evening event hosted by Maya Jama featured live performances from Kenya Grace, with fans invited to attend via ticket giveaways across the Rimmel Live app and social channels — reinforcing the brand’s community-first approach.