BRIEF

To introduce the Skingredients range to press & influencers and educate them on the correct ingredients to use n their skin

DELIVERY

Sit down lunch with top Irish magazine editors/journalists to introduce Skingredients®.  All guests were offered private executive cars to collect them and bring them to “secret location”. Magazine editors have been to so many events in the same locations repeatedly so by leaving the location as a secret, there was great excitement. Hosting the event in The Skin Nerd HQ meant that guests could get an exclusive look at where the “magic happens” and the day-to-day operations of the business. Jennifer presented the Skingredients® range in between courses with all guests getting to try the product while she introduced them. All guests were given exclusive samples of the product in lab bottles to trial and test. Skingredients® tote bags were designed for the goodie bags with branded and personalised wooden spoons to reinforce “What’s your recipe?” concept.