Skingredients’ Retinol Launch
The Brief
Rewrite your skin story with the launch of Skingredients’ Retinols🔬🧪
The Delivery
To celebrate the launch of Skingredients Retinol 0.6% + B3 Serum and Retinol 1% + B3 Serum, we created a digital immersive brand experience in Bold Studios. Top Tier Irish press and influencers were greeted with Istil 38 cocktails, while they discovered the 4 powerful active ingredients of this product, 4 years in the making! The walls were digital dresses with a wave of colours, paying homage to the newest launch, as well as touching on the wider brand family. The product display and discovery area called out the key messaging from the launch, and brought our clinical panel quotes to life.
Sitting at a bespoke table designed by Jill and Gill, attendees learned from the best in the business with an expert panel of Skingredients Founder and CEO Jennifer Rock, Professor Caitriona Ryan of the Institute of Dermatologists and skincare expert, Sherna Malone, before dining on a gorgeous meal, inspired by looking after ourselves from the inside out.
The Services
Concept Creation
Project Management
Venue Hunting and Management
Event Styling and Set Design
Graphic Design
Animation Project Management
Guestlist Creation and Management
Press Relations
Development and Production
Bespoke Food and Beverage Creation
Event Styling and Set Design
Staffing
Prop Sourcing and Execution
For project enquiries and more information, please get in touch at hello@publicityloft.com