Skingredients’ Retinol Launch

The Brief

Rewrite your skin story with the launch of Skingredients’ Retinols🔬🧪

The Delivery

To celebrate the launch of Skingredients Retinol 0.6% + B3 Serum and Retinol 1% + B3 Serum, we created a digital immersive brand experience in Bold Studios. Top Tier Irish press and influencers were greeted with Istil 38 cocktails, while they discovered the 4 powerful active ingredients of this product, 4 years in the making! The walls were digital dresses with a wave of colours, paying homage to the newest launch, as well as touching on the wider brand family. The product display and discovery area called out the key messaging from the launch, and brought our clinical panel quotes to life.

Sitting at a bespoke table designed by Jill and Gill, attendees learned from the best in the business with an expert panel of Skingredients Founder and CEO Jennifer Rock, Professor Caitriona Ryan of the Institute of Dermatologists and skincare expert, Sherna Malone, before dining on a gorgeous meal, inspired by looking after ourselves from the inside out.

The Services 

Concept Creation 

Project Management 

Venue Hunting and Management 

Event Styling and Set Design 

Graphic Design  

Animation Project Management 

Guestlist Creation and Management 

Press Relations 

Development and Production 

Bespoke Food and Beverage Creation 

Event Styling and Set Design 

Staffing 

Prop Sourcing and Execution

For project enquiries and more information, please get in touch at hello@publicityloft.com