BRIEF

Provide a platform for Jennifer Rock, The Skin Nerd, the opportunity to educate press on her original Skin Nerd online consultancy and online skincare department store, which has since grown and evolved to become Nerd Network.

DELIVERY

Publicity Loft created a nerdie, science led lunch with conical flasks, petri dishes with mini shopping stations to demonstrate the shopping cart addition. We specifically wanted to avoid overused hotels, restaurants for the purpose of this launch and as such transformed one of the unique Iconic offices locations into a beautiful pop up restaurant. Attendees were served a three-course lunch while being invited to ‘go shopping’ for their favourite products stocked on www.theskinnerd.com and fill their baskets to take home with them. Each guest received a voucher for a free consult and bespoke prescription for products.