VeganTan’s Launch into Penneys

The Brief

Publicity Loft were tasked with organising an event to launch VeganTan into Penneys stores, along with 3 new product launches.

The Delivery

On the 18th of April, we celebrated VeganTan launch into Penneys stores with 3 exciting new products: VeganTan Illuminating Bronze Stick, VeganTan Bronzing Body Lotion, and VeganTan Bronzing Drops.

Guests were invited to create their own repurposed plastic bracelets with the incredible and creative Create & Sip.

This was followed by a delicious vegan lunch, with a panel discussion between Noelle O’Connor, founder of VeganTan and beauty expert, Triona McCarthy. Guests had the opportunity to learn all about VeganTan commitment to removing 27 bottles of plastic from the ocean for every bottle sold!

The Services 

Concept Creation 

Project Management 

Venue Hunting and Management 

Event Styling and Set Design 

Graphic Design  

Animation Project Management 

Guestlist Creation and Management 

Press Relations 

Development and Production 

Bespoke Food and Beverage Creation 

Event Styling and Set Design 


Prop Sourcing and Execution

For project enquiries and more information, please get in touch at