VeganTan’s Launch into Penneys
The Brief
Publicity Loft were tasked with organising an event to launch VeganTan into Penneys stores, along with 3 new product launches.
The Delivery
On the 18th of April, we celebrated VeganTan launch into Penneys stores with 3 exciting new products: VeganTan Illuminating Bronze Stick, VeganTan Bronzing Body Lotion, and VeganTan Bronzing Drops.
Guests were invited to create their own repurposed plastic bracelets with the incredible and creative Create & Sip.
This was followed by a delicious vegan lunch, with a panel discussion between Noelle O’Connor, founder of VeganTan and beauty expert, Triona McCarthy. Guests had the opportunity to learn all about VeganTan commitment to removing 27 bottles of plastic from the ocean for every bottle sold!
The Services
Concept Creation
Project Management
Venue Hunting and Management
Event Styling and Set Design
Graphic Design
Animation Project Management
Guestlist Creation and Management
Press Relations
Development and Production
Bespoke Food and Beverage Creation
Event Styling and Set Design
Staffing
Prop Sourcing and Execution
For project enquiries and more information, please get in touch at hello@publicityloft.com
