BRIEF

Yes To was previously available in Ireland, however,  with new distributors, there was a desire to reintroduce Yes To as a brand to the to press, media and influencers and in turn the Irish consumer creating noise in a fun and energetic way to attract a youth market while incorporating key brand messaging.

DELIVERY

Publicity Loft presented a Bingo Loco night brought to you by YES TO as an exciting, fun and energetic event with a difference, which was exactly the type of hype we needed to associate Yes To with in Ireland, and create as much noise for the brand as possible. Yes To Bingo Loco created a brand image of youth, fun, excitement and energy, which is exactly the message we wanted to get across. Guests were invited to participate in Bingo Loco in Opium Rooms Nightclub with Yes To Bingo Loco is bingo with a twist. With comedian hosts, a DJ playing music all night, crazy prizes and a ton of confetti. We included our own Yes To branded prizes in the night, including a Yes To branded dressing gown, and had the Yes To logo displayed on the big screen along with a European City break. Guests who got a ‘bingo’ went on stage and had a dance off to win the various prizes during the rounds of bingo.