BRIEF

To celebrate the history of the French Brand Yon-Ka Paris and educate press & influencers of it’s heritage, by providing them with an experiential and immersive press trip

DELIVERY

The Publicity Loft arranged a trip to Paris, the home of Yon-Ka to visit the Yon-Ka laboratories, meet the owners and to be immersed the French culture in and around this renowned brand. The Yon-Ka press trips to Paris have become an annual occurrence with a variety of media and bloggers joining us over the past few years to experience the heart of Yon-Ka first hand.