Portfolio
Here is some of our recent work which we are super proud of. We have worked on some amazing launches, trips, and mailers alike which you can check out on the images and videos below
LAUNCH EVENT FOR ANDREW FITZSIMONS X PRIMARK
For the launch of AF X Primark, Publicity Loft were tasked with creating a show stopping launch event to celebrate the arrival of the...
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SKINGREDIENTS BRAND LAUNCH
To successfully launch Skingredients to the Irish market. To create a demand and support retailers through the using PR, events and digital support...
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NOTE Cosmetics Press Trip, Iceland
The Publicity Loft were asked to organise a unique press trip to celebrate and highlight the launch of the new NOTE products.
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YON-KA PRESS TRIP, PARIS
Yon-Ka engaged in their first ambassador programme working with Holly White and Pamela Flood and to start the ambassador programme
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FUSCHIA MAKEUP VEGAN DINNER
To successfully launch the new range of Vegan brushes and products from Fuschia Makeup
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DERMALOGICA PRESS DINNER
To launch Dermalogica’s new range of body products and give a sneak preview of the Christmas collection available to key Dermalogica fans.
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Dermalogica Flagship Store Opening
To create a Dermalogica Take Over Dublin weekend to celebrate the opening of the first Dermalogica Flagship Store in Ireland
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WET N WILD SEASONAL NEW PRODUCT LAUNCH
To highlight the new additions to the wet n wild collection amongst users and potential users of the brand.
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INTERNATIONAL PRESS LAUNCH: PS…BEAUTY NUDES
The Publicity Loft were tasked with creating the International launch event from conception and design through to the implementation, hosting and...
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PS…BEAUTY SKIN SCHOOL
To successfully introduce Irish beauty lovers to the new PS…Beauty Skincare range through the use of a curated Penneys Skincare Collective of high...
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CODEX BEAUTY BIA COLLECTION
The Publicity Loft were asked to launch Codex Beauty into the Irish market by producing a visually beautiful event while also educating the press...
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YES TO BINGO LOCO
Yes To was previously available in Ireland, however, with new distributors, there was a desire to reintroduce Yes To as a brand to the to press...
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MY PERFECT COLOUR FOR PS…BEAUTY
To introduce My Perfect Colour as a comprehensive shade range on offer within the PS…Beauty range to press, makeup artists and opinion leaders.
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ALEX STEINHERR X PRIMARK READERS EVENT
In conjunction with the roll out of the Alex Steinherr X Primark range, we organised a readers event in association with Beaut.ie.
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PS…BEAUTY CHRISTMAS COLLECTION PRESS DINNER
To create a show-stopping dinner party to introduce the PS…Beauty Christmas Collection while also thanking supporters of the PS…Beauty...
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THE SKIN NERD ONLINE CONSULTANCY LAUNCH
Provide a platform for Jennifer Rock, The Skin Nerd, the opportunity to educate press on her original Skin Nerd online consultancy and...
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Wet N Wild Wake Up Wednesday
Wake up Wednesday, is a series of intimate breakfast events that Publicity Loft created for the wet n wild brand.
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Alex Steinherr X Primark London
To celebrate the launch of the Primark x Alex Steinherr skincare collection, a selection of Irish media and influencers were brought to attend the...
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ELF Cosmetics, Press Trip, Finn Lough
To introduce the highly anticipated Beauty Shield range, Publicity Loft created the ultimate e.l.f. beauty escape, an Instagram worthy weekend...
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CND Press Trip, London Fashion Week
To celebrate CND being the nail partner of choice at Halperin and Pam Hogg, Publicity Loft brought guests to London on behalf of Sweet Squared to...
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P20 KIDS
P20 Sunscreen launched a brand-new kids focused product in 2020 which received a warm welcome from P20 fans...
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Dermalogica Vitamin C Boost
To launch Dermalogica’s new Bio Lumin C eye serum, The Publicity loft distributed a press drop in the form of an orange juice carton...
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Kiss Halloween Drop
To showcase KISS’ range of lashes and nails and encouraging creativity at Halloween using KISS products. The Publicity Loft distributed...
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PS… Beauty Naturals Range
To launch the first PS...Beauty's first Botanic, Natural, Organic, Fair Trade ingredient , Leaping Bunny accredited vegan skincare range...
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Codex Beauty Introductory Drop
Codex Beauty continued to add to their list of credentials in 2019 when they obtained their certification from Leaping Bunny and Vegan...
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CODEX Beauty First Birthday Truffles
Codex Beauty had an amazing first year in business which we were so happy to be a part of. To celebrate, Codex wanted to give back...
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Note Paint Tin
NOTE Cosmetics launched some amazing colour products in 2019. They wanted to create a stand out mailer which would highlight...
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Hush & Hush Time Capsule
Hush&Hush Time Capsule’s are an incredible luxury supplement that work wonders for the skin. Hush&Hush wanted to create...
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Skingredients 1st Birthday Drop
To celebrate Skingredients 1st Birthday, press and influencers all over Ireland received a beautiful wooden crate filled with fresh fruit...
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Skingredients Press Lunch
To introduce the Skingredients range to press & influencers and educate them on the correct ingredients to use n their skin...
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