Portfolio
Here is a portfolio of some of our recent work which we are super proud of. We have worked on some amazing launches, trips, and mailers alike which you can check out through the images and videos below.
DERMALOGICA MURDER MYSTERY EVENT
Publicity Loft was tasked with creating an unforgettable event moment to launch the most exciting innovation from Dermalogica, Pro Collagen...
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DAISY WILD UK PRESS TRIP
The Publicity Loft was tasked with bringing Irish Influences to the launch event for Marc Jacobs Daisy Wild in London to celebrate the new fragrance....
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BURST ORAL CARE
Burst Oral Care, an innovative oral care brand known for its high-quality products, was looking to build its presence in Ireland. To build relationships with local...
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MORPHEUS8 BY INMODE BRUNCH
Publicity Loft were tasked with executing an exclusive brunch where leading Irish content creators and media professional...
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VEGAN TAN X PENNEYS LAUNCH
Publicity Loft were tasked with organising an event to launch VeganTan into Penneys stores, along with 3 new product launches...
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SKINGREDIENTS’ RETINOLS LAUNCH
To celebrate the launch of Skingredients Retinol 0.6% + B3 Serum and Retinol 1% + B3 Serum, we created a digital immersive brand experience in Bold Studios...
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GUCCI FLORA EVENT
The Publicity Loft were briefed to curate and deliver an immersive and experiential event to celebrate the Gucci Flora Fragrances ahead of Mother’s Day. Shining a spotlight on...
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CHLOE X MCCAULEY PHARMACY EVENT
The Publicity Loft were tasked with bringing the new Chloe Lumineuse fragrance to life by creating a totally immersive experience for guests to...
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CLEAR START EVENT BY DERMALOGICA
The Publicity Loft were tasked to creating a colour and interactive content creation experience for Dermalogica, aimed at Irish Gen...
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LAUNCH OF CURLYCO TO MEDIA AND CONTENT CREATORS
Tasked with creating an unforgettable experience, the Publicity Loft hosted an intimate lunch to mark the dazzling launch of CurlyCo...
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THE ORDINARY PRESS AND INFLUENCER DINNER
The Publicity Loft were tasked to hosting an intimate press and influence Dinner for The Ordinary hosted by brand founder Nicola Kilner in the...
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PS… EXPERT EDIT
Primark charged The Publicity Loft with creating the ultimate skin experience to launch their latest cosmetics edit, with Irish Beauty Influencer and Journalist, Simone Gannon...
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CODEX BEAUTY BIA COLLECTION
The Publicity Loft were asked to launch Codex Beauty into the Irish market by producing a visually beautiful event while also educating the press...
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INTERNATIONAL PRESS LAUNCH: PS…BEAUTY NUDES
The Publicity Loft were tasked with creating the International launch event from conception and design through to the implementation, hosting and...
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LAUNCH EVENT FOR ANDREW FITZSIMONS X PRIMARK
For the launch of AF X Primark, Publicity Loft were tasked with creating a show stopping launch event to celebrate the arrival of the...
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PS… Beauty Naturals Range
To launch the first PS...Beauty's first Botanic, Natural, Organic, Fair Trade ingredient , Leaping Bunny accredited vegan skincare range...
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ALEX STEINHERR X PRIMARK READERS EVENT
In conjunction with the roll out of the Alex Steinherr X Primark range, we organised a readers event in association with Beaut.ie.
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Skingredients 1st Birthday Drop
To celebrate Skingredients 1st Birthday, press and influencers all over Ireland received a beautiful wooden crate filled with fresh fruit...
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Dermalogica Vitamin C Boost
To launch Dermalogica’s new Bio Lumin C eye serum, The Publicity loft distributed a press drop in the form of an orange juice carton...
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Codex Beauty Introductory Drop
Codex Beauty continued to add to their list of credentials in 2019 when they obtained their certification from Leaping Bunny and Vegan...
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CODEX Beauty First Birthday Truffles
Codex Beauty had an amazing first year in business which we were so happy to be a part of. To celebrate, Codex wanted to give back...
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P20 KIDS
P20 Sunscreen launched a brand-new kids focused product in 2020 which received a warm welcome from P20 fans...
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PS…BEAUTY SKIN SCHOOL
To successfully introduce Irish beauty lovers to the new PS…Beauty Skincare range through the use of a curated Penneys Skincare Collective of high...
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SKINGREDIENTS BRAND LAUNCH
To successfully launch Skingredients to the Irish market. To create a demand and support retailers through the using PR, events and digital support...
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